I’m a video producer, director, and editor working across Events, Fashion- Films, Music Videos, and Branded Content. I focus on understanding your story and creating video material that sells that narrative to audiences.
In pre-production and on set I’ve worked at Partizan Entertainment and Sky 1, working on music video treatments and in camera teams.
In post-production, I’ve worked at Final Cut Edit (Shot Awards Edit House of the Year 2021), as well as editing and colour-grading video projects for commercial clients and independent short films.
I’ve also coordinated concept artists, character animators, writers, and producers, working on animated projects at Disney and Netflix.
- Indentify video message based on brand/event/product values
- Hone message and look: competition research, treatments, mood films
- Shoot planning: shot lists, storyboards
On Set/ Shoot Days:
- Video direction: blocking, talent performance, lighting, camera
- Camera operation (“1st Assistant Camera”)
Post-production:
- Edit, colour balance, colour grade, and delivery
- Can address client notes (budget dependent)
End-to-end Production Coordination:
- Client Liaison
- Team management
- Shoot logistics, schedules, and budgets
Queries & Quotes [Contact Form]
Social@ruarilane
IMDb
DaVinci Resolve Studio
Adobe Premiere Pro
Adobe Lightroom
Adobe Photoshop
Sound editing: Denon PMA-60; PMC Twenty.21 speakers
External media storage
Video monitors
Sony FE 24-70mm f/2.8 GM lens
SmallHD external monitor
Manfrotto ONE fluid head tripod
Godox LED lighting system
I have experience shooting on Arri, Sony, Blackmagic, and Canon camera systems. Per job brief, camera system and equipment will be itemised in quote. Additional equipment available.
Bon
Elle Portugal
Glamour Hungary
Kaltblut
L’Officiel Baltics
Purple Haze Magazine
Schön!
Dennis Publishing
Jacuzzi Mansion
Keyframe Studios
Linus Leonardsson
Saebo | Science Museum
Sky 1
Studio Ini
Screenwriting: Finding Your Voice, National Film & Television School, London